Monday, May 17, 2010
New BMW 5 Series launched in India
The new BMW 5 Series was unveiled here today an exclusive pavilion specially constructed for the launch of the sixth generation of the immensely successful series.
The new BMW 5 Series is available in two petrol variants - 535i and 523i and two diesel variants - 530d and 525d.
"The 5 Series is the core model in our product portfolio. Each generation of the BMW 5 Series has been a winner and has played a major role in the company's success around the world. And we intend to keep it that way in India," Mr. Peter Kronschnabl, President, BMW India said.
"You can imagine what high expectations we have of the new BMW 5 Series Sedan: It has to live up to its highly successful predecessor both in terms of innovative technology and sales achievements," he said.
"Splendid design, flawless workmanship, driver orientation with ideally placed instruments and intuitive operation, the new BMW 5 Series embodies a formula to captivate the senses. The new BMW 5 Series is everything a BMW sedan is meant to be: aesthetic, dynamic and efficient," Mr. Kronschnabl added.
According to the release, the BMW 5 Series has significantly contributed to the success and image of BMW in India. BMW India has sold over 3600 units of the 5 Series in India since 2007, it said.
The all India ex-showroom prices are as follows: BMW 523i : Rs38,90,000, BMW 525d : Rs 39,90,000 and BMW 530d : Rs 45,90,000, the release said.
The release said the 523i, 525d and 530d will be produced at the BMW Plant Chennai. The 535i will be available as a CBU (completely built-up unit) and will have an ex-showroom price of Rs 58,00,000.
The new BMW 5 Series will be available in Alpine White as non-metallic paintwork and in the following metallic colours: Space Grey, Titanium Silver, Black Sapphire, Havanna, Cashmere Silver, Deep Sea Blue, Milano Beige, Imperial Blue Brilliant Effect and Sophisto Grey Brilliant Effect.
Dakota leather is the standard upholstery for the new BMW 5 Series and is available in the following colour combinations: Oyster / Black, Black / Black, Vento Beige / Vento Beige, Oyster / Oyster dark and Cinnamon Brown / Black. The following interior trims are available: Fine-wood trim Ash Grain Brown and Fine-wood trim "Fine line" anthracite.
The new BMW 5 Series Sedan is entering the market with the world's first straight-six petrol engine with twin power turbo, high precision injection and valvetronic (225 kW/306 hp) in the BMW 535i as well as straight-six petrol engine in the BMW 523i (150 kW/204 hp). The latest generation of straight-six diesels featuring an all-aluminium crankcase and common-rail direct injection develop 180 kW/245 hp in BMW 530d and 150 kW/204 hp in BMW 525d.
Eight-speed automatic transmission comes standard with the BMW 523i and the BMW 525d. Eight Speed Sports Automatic transmission with shift paddles on the steering wheel is standard feature on the BMW 535i and the BMW 530d.
Headquartered in Gurgaon, near Delhi, BMW India is a 100% subsidiary of the BMW Group.
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BMW in indiahasannounced the launch of ‘Pre-owned’ car business. BMW Premium Selection –the new name for its venture- offers ‘carefully selected’ and ‘comprehensively examined ‘luxury cars starting at Rs. 16 lakh. “The pre-owned car business will play an important role in the success of the company in India.
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